8 Email Sales Sequence

Email 1: Benefits Email on a new offer/products on your website. It will focus on not just the deliverables, but the benefits of your offer on your clients’ lives.

Email 2: Early access bonus email- Offers clients a bonus for early commitment to your offer- increase sense of urgency and also make your brand more memorable. If they don’t buy now they are still more likely to later- simply by remembering your bonus and how they still want it.

Email 3: Testimonial email- help your audience understand the power and positive change your offer can provide them. This case study email will increase your brand’s authority and likelihood that your audience will turn into customers.

Email 4: F.A.Q.s- Most questions are simply objections reframed. By tackling these in an email, we help take away excuses for not signing up for your offer. This means more clients for you, and more success for them!

Email 5: Storytelling email- This is designed to appeal to the emotional side of your clients and also provide value to their day. Stories will be written from a personal view that all can identify with. Building a sense of commitment to clients and consistency of messaging, it will help shift your audience into the role of consumer.

Email 6: Pattern interrupt email- intended to capture your email list’s attention. This could be a short nine word message, a value providing video, an inspiring song or a “Did you know…?” email.

Email 7: Heartfelt letter or video email- Show you’re relatable, revered and that your offer can truly profoundly impact your clients’ lives for the better. All in a short email.

Email 8: Last Day Email: This email will be a kind reminder to your email list that your offer is ending soon- and so will their chance to improve their lives! Get more clients by providing this urgent reminder.